Squish

Squish Candy is a premium candy boutique offering a wide array of imported and locally produced speciality candies in a variety of flavours and fun colours.

The unique flavour icons playfully categorize the offerings, creating an iconic brand identity that is integrated architecturally, in focal strike points such as the lollipop tree and the storefront. EVOQ developed the complete store design concept, including the merchandising and display concepts, as well as brand development and integration for the prototype store at Carrefour Laval, Quebec.

Working closely with the client, the concept was further evolved and developed for the chain’s expanding roster of regular stores, and was adapted for shop-in-shop and pop-up store locations across the country.